{"id":3391,"date":"2016-03-23T13:31:59","date_gmt":"2016-03-23T20:31:59","guid":{"rendered":"http:\/\/www.chilltravelers.com\/chill\/?p=3391"},"modified":"2016-06-09T10:15:35","modified_gmt":"2016-06-09T17:15:35","slug":"seelevel-retrospective-technology","status":"publish","type":"post","link":"https:\/\/www.chilltravelers.com\/chill\/seelevel-retrospective-technology\/","title":{"rendered":"SeeLevel A Retrospective Technology – Back To The Future"},"content":{"rendered":"
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Polarsteps automates your travel blogging<\/h2>\n
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Travel is fun and glamorous and all, but we all know what packing your rucksack\u00a0and heading for the Amazon is\u00a0really<\/em>\u00a0about: Making your friends and family a deep shade of jealous green.\u00a0Polarsteps<\/a>\u00a0just raised a seed round to\u00a0continue developing its\u00a0automated travel blogging app, to make the jealousy-machine\u00a0run just that tiny bit smoother.<\/p>\n

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\"As<\/p>\n

As you travel, your travel log starts taking shape.<\/p>\n<\/div>\n

The Amsterdam-based company raised a modest\u00a0\u20ac500,000 ($563k) in seed funding from\u00a0Silver Point Ventures<\/a>\u00a0and\u00a0TMG<\/a>\u00a0last week. The funds will be used to bring its iOS app (currently in public beta) to feature-completion, and to launch an Android\u00a0version.<\/p>\n

The concept is simple: Schedule the times you\u2019re traveling and your app does the rest. It checks your location from time to time, and publishes its findings to a webpage so your friends and family can follow along with your globetrotting. As\u00a0you add photographs and locations, your travel log populates itself. The prototype for the app was tested on an epic motorcycle road trip from Amsterdam to Cape Town. The resulting\u00a0travel log is impressive<\/a>, and is the source of a\u00a0severe case of itchy feet in your correspondent.<\/p>\n

Polarsteps is optimized for travel, which means that you don\u2019t need data roaming or cell coverage to let the app do its thing: GPS works independently of mobile reception and the app synchronizes its data whenever\u00a0you hit a pocket of cell reception \u2014 or when you log in to the Wi-Fi at the hotel at the end of a long, dusty day of travel.<\/p>\n

\u201cThe app is currently in public beta, and everyone can use\u00a0it,\u201d says\u00a0Koen Droste, the company\u2019s co-founder. He clarifies that the Beta label reflects that the app\u00a0currently has\u00a0a limited feature-set and that it signals<\/p>\n

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Looks Similar To Our SeeLevel Product<\/h3>\n

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SeeLevel was an idea that my friend Guy VanBuskirk and I had 10 years ago…bringing meaning to the adage, “All in\u00a0good time?”<\/p>\n

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Once in a while there is a technology idea that is cool, practical and full of potential. \u00a0The people at Polarsteps in the Netherlands are just one such company that has implemented something very simple and very useful today and for\u00a0the future. \u00a0Technology for the sake of technology is useless unless it solves the problems of people or makes them feel good. \u00a0Polarsteps is one such technology that will evolve into something really big.<\/p>\n

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There are many things that my friend Guy VanBuskirk an I have in common. \u00a0One thing for sure is that we are always\u00a0ahead of our time when it comes to ideas. \u00a0For example, I was once told by a boss that success is 1% inspiration and 99% perspiration when he was belittling an idea I had that was obviously more than a couple of years out. \u00a0I quickly suggested that mediocre thinking was a couple of years out, but skip-generation had to be at least 10 years out to gain an unfair business advantage. \u00a0“Leave the ideas to me and you do the sweating!” I said!<\/p>\n

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I used to think that anything that I thought of was at least\u00a0five years away. \u00a0Maybe when Guy and I work on projects, we add years instead of subtracting. \u00a0The idea we had as\u00a0ten years ago and is just now emerging to the point where venture capitalists are “getting it.” \u00a0Better said, they are seeing a two year horizon for profit and return for these ideas born many years ago.<\/p>\n

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Guy and I are often afflicted with the future. \u00a0As many of you know, we are both veterans of Silicone Valley technology companies. \u00a0Both of us started early in the valley doing different things, but it was hard not to see the future there because the dreams of entrepreneurs were in tiltup buildings around every corner. \u00a0We decided a few years ago to try something way out there and spent a few months together working on something called SeeLevel. \u00a0And yes, you are correct that this morphed into a chronicle of Wendy’s and my adventures. \u00a0For Guy, it morphed into some really cool things that his company is doing today. \u00a0The reality was that SeeLevel\u00a0was too far ahead of cellphone technology, cell based internet and was conceived three years before the first iPhone was released (June 2007) \u00a0Wendy, in fact, drug Guy and I\u00a0to the premiere of the movie (April 2004), “What the Bleep,” because she \u00a0knew that what were were up to 10\u00a0years ago was a big idea.<\/p>\n

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\"SeeLevel\"
Our first web page (circa 2004)<\/figcaption><\/figure>\n

In truth, Guy and I\u00a0enjoy thinking about what can be often waiting for someone else to implement something similar. \u00a0There is satisfaction in seeing your idea come to life even though the only influence we had on Polarsteps\u00a0was that ours was a similar idea to their new smartphone app. \u00a0No communication what so ever. \u00a0Well maybe telepathic.<\/p>\n

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Getting down to it, a decade ago, Guy and I came up with an idea that was partially implemented by Google this year and, now, a Dutch company named Polarsteps. \u00a0The idea we had was that people traveling around the world would be tracked with a mapping software guided by GPS. \u00a0As people traveled, they would receive advertisements sponsored by local merchants and for free, we would let municipalities, chambers of commerce and cities load in historical sites, points of interest and anything they felt like sharing. \u00a0Our revenue would come from the advertisers offering discount coupons and incentives to the cell phones of people near their busineses. \u00a0Google Maps recently release a feature where you can see what businesses are near you and click to find the place or see what they have to offer. \u00a0Sounds like our idea? Well SeeLevel’s core idea was much deeper, because we believed that there needs to be a personalization and “push” function where a persons profile built a model of their lifestyle and as they pass through town, cities and interesting places, information targeted at their\u00a0profile only would be shared. \u00a0Couples and families could have shared profiles as well as individual profiles for their own interests.<\/p>\n

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You can take the\u00a0boys out of Silicone Valley, but you cannot take Silicone Valley out of the boys<\/h3>\n

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I would be lying if I did not say that I miss the lifestyle of Silicone Valley for one thing and one thing only! \u00a0The energy there and the entrepreneurism is contagious. \u00a0Even now with all the rainbow and unicorn startups in the valley, it is still a cool place to be and a hotbed of ideas. \u00a0Often though, the ideas are too microscopic with inventing companies buildings adorned with banners saying “Hooray for our technology,” when in fact, the banner secretly adds to the banners, “now what do we do with it.” \u00a0These technologies often lay dormant for years because no one knows what to do\u00a0with them. \u00a0This morning I was reading a Silicone Valley magazine, TechCrunch and read this story. \u00a0This is a real technology with hundreds of things you can do with it right now. \u00a0No unicorns or rainbows!<\/p>\n

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SeeLevel<\/h3>\n

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Ten years ago as fast as SeeLevel started, it ended a quickly because, Guy and I\u00a0realized that we were way ahead of ourselves and the technology.<\/p>\n

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\"c2watch_0\"Guy now lives in Austin and commutes to his company in Dallas via his private airplane. \u00a0Guy is now implementing the SeeLevel idea in a much narrower way targeting push technology communication in big retailers like Lowes, Home Depot and Cabbalas type stores. \u00a0His company, Theatro<\/a> is pushing the edge of push technology (pun intended). \u00a0Theatro is a Dallas-based technology startup pioneering the market\u2019s first voice-controlled enterprise wearable for brick and mortar retail, hospitality, and manufacturing. Their\u00a0\u201cheads up, hands free\u201d mobile solution provides a software suite of productivity and communication applications through a SaaS (Software as a Service) offering designed to optimize employee, sales, and operational performance. \u00a0For you geek friends, check them out.<\/p>\n

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SeeLevel\u00a0Was Not Lost On Keys Either<\/h3>\n

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\"Keys-glass-logo_700px\"I\u00a0\u00a0did not let everything we learned at SeeLevel go to waste either. \u00a02016 marked the year that our company, Keys, went 100% cloud-based for all of our sales, operations and finances. \u00a0Everything! \u00a0Much of what we learned trying to start SeeLevel contributed to this unique cloud based centralization. \u00a0Today, 100% of our product development through to production can be and is controlled from iPhones, iPad’s and simple communication devices. \u00a0From depositing checks by photographing them with the iPhone to complex formulation experiments typically done in a lab filling beakers with ingredients is totally done using cloud based computing.<\/p>\n

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Damned They Did Our Idea<\/h3>\n

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Not really, but it is close and will undoubtedly unfold more in the direction of our dream of 10 years ago. \u00a0I signed up this morning as a member of Polarsteps, because, it is perfect for my virtual nomadic lifestyle. \u00a0I encourage all of you to check into Polarsteps<\/strong><\/a>. \u00a0This is a must have app that will undoubtedly be a monster in the future…in less than 10 years that is!<\/p>\n

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Bob<\/p>\n

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Postscript: \u00a0 This morning when I saw the article about Polarsteps, I immediately emailed Guy the article. \u00a0I quickly got the response back below which says it all:<\/p>\n

This is what we (Theatro) do for sales associates in stores.\u00a0 Not as much fun as the great outdoors, but it’s interesting to see where they spend time and what types of things they say into the system from where they are.\u00a0 Your idea of pushing notifications about cool sites to see while passing by is still a great idea.\u00a0 We’ll push tasks to associates while passing by locations soon. SeeLevel lives!<\/em><\/p>\n

–Guy<\/div>\n
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A last bit of irony, is that this new company from the Netherlands was the country of our logo design created by Teunis Tel (Groningen NL). \u00a0A brilliant designer and inventor in his own, Teunis created our logo \u00a0ten years ago. \u00a0Still pretty cool, right Guy? \u00a0Thanks again Teunis!!!<\/div>\n
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\"SeeLevel-Logo\"<\/div>\n
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SeeLevel is a ten year old idea that my friend Guy and I had. See how it is being implemented by Google and Polarsteps, a new company in the Netherlands. 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